Ship the side project you've been carrying for 3 years.
The Ship It Kit
A 90-day playbook with 8 phases and 25+ fill-in-the-blank templates. From idea to first sale by Day 30, data by Day 60, a $10K MRR map by Day 90. Built for senior tech people with 7–10 hours a week.
- ✓ Instant download
- ✓ Lifetime access + free updates
- ✓ Try the methodology free first
- ✓ Secure checkout · Gumroad
System
Molly Shelestak
← the ship-it shipper20 years in tech. Shipped 12+ products from $9/mo info-goods to enterprise analytics platforms. The Ship It System is the playbook she runs on her own side projects.
AI Build Partner
Marketing OSThe Ship It KitQuick detour · What is PMF?
Product-market fit, in plain English.
PMF (product-market fit) is the moment people actually want what you built — enough that they keep using it, tell their friends, and would be genuinely bummed if it disappeared. Before PMF, you're pushing the rock uphill. After PMF, the rock starts rolling on its own.
Quick example
You launch a $19 Notion template for freelancers. Week 1: 8 people buy. Week 2: 6 of them email you unprompted asking for a Pro version. Week 3: two post about it on LinkedIn and you wake up to 14 new sales. That pull — buyers chasing you instead of you chasing buyers — is PMF starting to show up.
The Kit measures it at Day 60 with the Sean Ellis survey: if 40%+ of users say they'd be "very disappointed" without your product, you have signal. If not, you pivot or kill — with data, not vibes.
What's inside
Eight phases. Three gates. One ship date.
Calendared end to end. Daily what-to-do, decision gates at Day 30 / 60 / 90, and a kill-or-ship check so you never drift.
← yes, all 8 phases. nothing hidden.First Sale
- 00Decide
Pick the right project. 5 entry-path protocols.
- 01Validate
JTBD, customer conversations, kill/pivot/go at Day 5.
- 02Scope
One-page scope, pricing, scope lock. Smoke-test variant included.
- 03Build
10-day build sprint. Daily protocol, mid-sprint customer check.
- 04Equip
Landing page, email sequence, payment, tech stack.
- 05Launch
Warm launch, optional cold launch, Day 30 decision gate.
06 · The 10-Hour Business Week
Runs underneath Modules 7 and 8 from Day 31. Weekly rhythm, kill list, next-product timing — the operating cadence regardless of phase.
PMF Signal
- 07Iterate to PMF
Sean Ellis survey, retention, V1.1 priorities, second small launch.
Stable Revenue
- 08Scale to Stable
$10K MRR math, automation map, product ladder vs. product-#2.
See a Kit template in action
Want to see what one of the 25 Kit templates actually produces?
Here's Day 10 of Riya's 30-day sprint — the pre-committed smoke-test thresholds (T16), paste-ready. Same template you fill in for your own product on Day 10 of the Kit.
Pre-committed thresholds: ship at 3+ signups, kill at 0, pivot in-between.
No vibes, no rationalizing after the fact. The decision is locked before the data lands. Riya filled this on Day 10 of her $9/mo paid-newsletter sprint — same template, same prompts you get on Day 10 of the Kit.
opens in a new tab · real artifact from the demo cohort · 1 of 25 templates in the Kit
Open the box
“So… what do I actually get?”
Real pages from the workspace, in our own hand — the full 8-phase map, any phase opened up, and the task tracker where every step is wired to an AI command. Not slides about shipping. The thing you ship in.
The 8-phase map8 phases · 2 kill gates · ~6 weeks 
Any phase, opened upframing → 5-day sprint → checkpoint 
Your task tracker24 tasks, each wired to an /unstuck command
real pages · not mockups · you duplicate the whole workspace in ~25 min
Every template · 3 formats · 1 source of truth
Fill in the blanks. Stop staring at empty screens.
Every template ships three ways so you can work the way you already work — print it, plan it in Notion, or run it conversationally inside Claude.ai.
PDF Worksheets
Print-ready or fillable. Every template has a worked example on page 2 so you're never starting from a blank page.
Notion Workspace
One click to duplicate the whole 90-day system into your workspace: Sprint Task DB, Validation board, PMF tracker, and every template pre-linked to their module.
- →Sprint Task Database with phase filters
- →5 dashboards (Validate / Build / Launch / PMF / Scale)
- →Daily standup + weekly retro pages
AI Extension Pack
Drops into the free AI Build Partner skill. Every template becomes a Claude.ai call that already knows your project context.
AI-first by design
Type one line. Get the artifact, scored and ready.
The Kit was built AI-first — not bolted on. Each template maps to a conversational flow inside Claude.ai that pulls your project context, asks the right questions, fills the template, and scores the output against the framework.
- No copy-paste. The AI fills the template for you.
- Built-in scoring rubrics catch weak answers.
- Works in your free Claude.ai account — no API keys.
Pulling your scope from Phase 2. You listed 14 V1 features. Average ship-time for that count: 8 weeks of nights and weekends.
Let's guillotine. I'll ask 3 questions to find the single feature that earns the first $1.
Q1: Which feature would make a stranger pay $19 on day one — even ugly, even broken?
Locked. V1 scope cut from 14 → 1. New ship estimate: 9 days.
Updating your Sprint Task DB and T05 One-Page Scope. Generating T08 10-Day Sprint Plan next.
→ Score: 8.5/10. Clean cut. Ship it.
example flow · real call, real output format
What we actually help with
Every template solves a specific way side projects die.
Pick a project that won't waste your next 3 months
- T01 Readiness Audit
- T02 Time Protection Plan
- T03 Project Selector
Kill bad ideas in week one, not month three
- T04 Validation Scorecard
- T16 Smoke-Test Decision
Lock scope and pricing before you write code
- T05 One-Page Scope
- T06 Pricing Calculator
- T07 Scope Guillotine
Ship V1 in 10 days, even with a day job
- T08 10-Day Sprint Plan
- T09 Daily Priority Filter
- T10 Stuck Toolkit
- T22 Build-in-Public Cadence
Stand up the sales machine before launch day
- T11 Landing Page Frame
- T12 5-Email Launch
- T13 Tech Stack
- T14 Build Vault
- T23 Payment + ESP Wiring
Run the business in 10 hours a week
- T15 Weekly Ship Check
- T24 Support / Refund Playbook
Know if is real — with data, not vibes
- T17 PMF Scorecard
- T18 V1.1 Priority Filter
Scale to $10K MRR without burning out
- T19 Scaling Lever Filter
- T20 Automation Map
- T25 Pricing Iteration
What lands in your inbox
Exactly what you get, how, and how fast.
- FormatPDF worksheets + Notion duplicate-template + AI extension pack (.zip)
- DeliveryInstant email after purchase via Gumroad. No waiting list.
- AccessLifetime access. All future updates included, free.
- DeviceAny device with a browser. Optional: free Claude.ai account for AI flows.
- Time to start5 minutes from purchase to opening Phase 0.
- SupportEmail hello@unstuckwithmolly.com — Molly reads every one.
Most Kit buyers also get this
The Bundle: Kit + Marketing OS, save $49.
Days 22–25 of the Kit are the landing page, launch emails, and payment wiring. All three fire much faster when Marketing OS's 25 AI skills are already loaded into your Claude.ai. Bundle it now and pay $179 instead of $228.
What this would cost on the open market
The math behind the price.
Every line item below ties to a named, publicly-priced competitor. No "$10,000 value!" claims. The ratio holds at ~8× — held conservative on purpose. A senior tech buyer has been trained to dismiss inflated stacks. This one isn't one.
Component value breakdown
The Ship It Kit
- 90-Day PlaybookPat Flynn / Smart Passive Income courses $199–$499; Maven cohort PM courses $1,000–$2,000$199
- 24 Phase-Organized Templates (T01–T25)PM Collective Notion Product Kit $199 for ~50 templates; per-template Gumroad/Notion comp $4–$15$229
- AI Build Partner Extension PackPromptBase prompts $4.99–$9.99 ceiling × 15 = $75–$150; PromptBase Hire $30–$50/skill$149
- 10-Layer Build Partner System PromptCustom 10-layer prompt-engineering engagements on Upwork / PromptBase Hire $500–$1,500$399
- Decision Gates at Every PhasePM consultant decision-review rates $99–$128/hr (Glassdoor / ContractRates.fyi 2025) × 3 phases$149
- Case Studies & Build LogsFirst-person founder case study libraries behind $200/yr communities (Lenny's, IH Pro tier)$79
Before you buy
Frequently asked.
← real questions Molly gets every weekHow is this different from the free AI Build Partner?+
The AI Build Partner is the methodology — the /unstuck commands, frameworks, voice. The Kit is the execution layer on top: 24 plug-and-play templates, a 9-module day-by-day playbook, the Sprint Task Database. Free version = 'I understand what to do.' Kit = 'I have the templates that produce the artifacts.'
I'm an engineer who'd rather write my own templates. Why pay $74.50?+
If you'd rather build these templates yourself (each is 3–8 hours of structured work — call it 100 hours total), absolutely do it. You'll learn more. The Kit exists for people whose 7–10 weekly hours are better spent shipping than reinventing project-management scaffolding.
What's the difference between the Kit and the Bundle?+
The Bundle ($179) is Kit + Marketing OS. Kit gives you the day-by-day playbook + 24 build templates. Marketing OS adds 25 AI skills that draft your landing pages / emails / ads — exactly the work Days 22–25 of the Kit covers. Most Kit buyers grab MOS within a week, which is why the $49 bundle savings exist.
Does this work for service businesses, not just SaaS?+
Yes. Phase 2 (Scope) has a Service Scope Variant — Format = engagement length, Price = rate structure, Platform = contract + calendar. Several templates handle services explicitly. 'First sale by Day 30' maps cleanly to landing your first paid client.
What if I miss a day during the sprint?+
Forgive it, resume at next scheduled session, do NOT double up. One missed session = 90% rate, which is excellent. A full week missed triggers Sprint Zero (cut 20% scope, restart with one session). Built into the playbook because life happens.
What if it's not a fit?+
All sales are final for digital products (the whole thing is downloadable on day one). But you have a real way to de-risk: run the free AI Build Partner first — it's the same methodology as the Kit, no payment, no email gate. If the methodology clicks, the Kit is the execution layer on top. If it doesn't, you've lost nothing. Still on the fence? Email hello@unstuckwithmolly.com and Molly will personally help you decide.
Ready to ship?
8 phases. 25+ templates. 90 days. Three exit gates. The same system used by $4,500 1:1 clients, minus the live calls.
- ✓ Instant download
- ✓ Lifetime access
- ✓ Free updates forever
- ✓ Secure checkout · Gumroad
Not ready? Run the free AI Build Partner first — same methodology, no payment. The Kit is the execution layer on top. All sales final once purchased.