The Ship It System

The One-Page Launch Plan

Name the thing, then five prompts. Give the first answer, not the best one. If you’ve been turning this over for six months, your first instinct is already most of the way there.

24 blanks. Start anywhere.

The project

Name it before you plan its launch. Without this, you can answer all five and hand someone a page about a thing you never said out loud.

1. What does someone DO when it works?

One action, by one person. "It’s live" is not an action — that is a thing you did. What do THEY do?

2. Who is the first real person you’ll send it to?

A name. "People who might hire me" is not a name. If you cannot name one, finding one is the whole week — and that is a better plan than this page.

3. What do you think has to be true first?

Everything. Dump it. Don’t trim it and don’t ask yourself whether you really need it — that is the next question’s job. A short list here means you already edited yourself.

4. What would THEY notice missing? That’s V1.

Go through the list above one item at a time and ask whether that one person would notice it gone. What survives is V1. What doesn’t is out — not “later”, not “phase two”.

5. What day do they get it — and is that true?

A date on a real calendar, the hours you will actually have before it, and then the multiplication. This is the part that makes it a plan instead of a wish.

Then, this week

Three moves, each with what makes it done. And one question worth answering before you need the answer.

Move 1
Move 2
Move 3

Your answers stay in this browser. Nothing is sent anywhere — there's no endpoint for it.


The same five, two other ways

  • The PDF — the same five, on paper, if you think better with a pen.
  • The free Claude skill /unstuck launch walks you through the same five as a conversation, in Claude, and keeps going after the plan is written.